Ulta, like Sephora, is the mecca for beauty shopping at its finest! And for me, Ulta is closer than Sephora from where I live, so I go there more often than the latter. I want to try and showcase what new products/brands are popping up there every so often that I'm excited about, so no one misses out! I will try to do at least my top 5 picks of the week/month/however often I get around to doing this, on brands/products I'm most excited about or to try. See my top 5 after the jump!
